Sr. Manager Food Service Marketing (Closed)

Summary

Plan, develop, lead and implement marketing programs for the Company’s Coffee Service Division. Reporting directly to the Director of Trade Marketing this role will oversee trade activities within the Coffee Service division, creating the Omnichannel strategy and ensuring tactics align to overall brand strategy for multiple brands and products. 

Duties and Responsibilities

Essential Functions Only:

• Develops and implements channel marketing strategic plans and goals to meet corporate objectives and increase market share and profitability of products and services.
• Develops, manages and executes consumer engagement programs, including but not limited to advertising support and coffee service promotions, Ecommerce promotions, market expansion promotions, and media planning promotions/programs.
• Provides leadership, strategic guidance and brand strategy around event management, strategic customer support and branding refresh initiatives for Coffee Service partners.
• Provides direction to field sales in brand strategy and execution with strategic customer accounts.
• Communicates brand strategies to company leadership, marketing team, agencies, sales and other departments.
• Works cross-functionally with other departments to help develop advertising and promotional programs, pricing, and positioning for new prospects and existing customers.

·         Develops impactful presentations for sales proposals, custom account marketing and more that reinforce Community’s brand identity while driving incremental business.

·         Attends key customer and prospect presentations as a subject matter expert on Trade and Brand strategy.

·         Actively performs competitive audits and store checks at the field and account level.

·         Institute effective brand-centric promotional programs for products and categories to drive incremental volume and profitability.

·         Works closely with Innovation on new CSD product development and commercialization to include overall strategic fit and profitability.

·         Leads detailed Trade program analysis and recommendations.

·         Evaluates and analyzes trade results and makes timely modifications along with
providing strategic counsel to sales organization.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

Description

Education and Experience

·         Bachelor’s degree (B.A.) in Marketing from four-year College or University, MBA preferred, and 7+ years related experience in foodservice, hospitality, convenience-retail or food and beverage. 

·         5+ years’ experience in working with syndicated Research databases such as NPD or Technomics.

·         5+ years’ experience in P&L management. Must be able to understand the components of a brand P&L as well as the impact of business decisions on said P&L.

·         Must have clear history of building and executing volume driving programs.

·         New product marketing and multi-channel sales experience helpful.

·         Strong leadership and people management skills and experience.

Travel Time

      Must be able to travel up to 40% of the time.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

      While performing the duties of this job, the employee is :

·         Occasionally required to use hands to finger, handle, or feel and reach with hands and arms; stand, walk; climb or balance; stoop, kneel, crouch and/or crawl;

·         Occasionally required to lift and/or move up to 25 pounds; regularly required to lift and/or move up to 10 pounds; and regularly required to sit, talk and hear. 

·         Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Office Environment: Most of the duties of this position will be perform inside an office environment.  The noise level in the work environment is usually quiet.

Our Values

Employees should demonstrate behaviors that support established company values.

Our People

We are a high performance company with emphasis on teamwork and employee care.

Our Integrity

We have the courage to always do what is right.

Our Customers

We have a personal commitment to provide exceptional products, services, and solutions.

Our Safety

We champion safe behaviors for ourselves, our fellow employees, and our community.

Our Brand

Everything we do has to be as good as our coffee.