Sr. Manager Brand Marketing (Closed)

Lucas Group has partnered with a company started by and run by family, looking for a talented Sr. Manager of Brand Marketing to join the family. This position has direct accountability to product line performance for assigned product portfolio. Reporting to the Sr. Director of Brand Marketing, this role will drive increased financial performance for the branded line of products sold across diverse channels of distribution. In this position, you will contribute to the creation of strategy, perform daily execution of branded activities, lead innovation direction and manage direct report(s) that further execute upon the strategy. Core responsibilities include product life cycle management, competitive war-gaming, pricing strategies and execution, channel strategies and execution, brand/product positioning, innovation mapping and more.

Overseeing every aspect influencing the in the portfolio of brands, this role will interact with all departments within the organization, outside manufacturers, vendors and agencies.

Qualifications

• Bachelor’s Degree (4-year degree) is required in Business, Marketing, Finance or related field. MBA preferred
• 3+ years CPG experience required
• 6+ years’ experience leading strategy with direct P&L accountability required
• 5 + years actively leading all aspects for a brand and/or business unit required

If you are interested in joining a true family business, that started with the American Dream and continues today, let’s talk about all the opportunities where they might need you!

Reach out me directly at mjenness@lucasgroup.com and let’s have a conversation!