Technical Business Analyst - Dynamics 365 Marketing
Location: London, UK
Working Mode: Hybrid (2 days per week onsite)
Our client is keen to onboard a Technical Business Analyst - Dynamics 365 Marketing to join their team in London, UK in a hybrid working mode. This role acts as a bridge between business, product, and engineering teams, translating business requirements into technically viable solutions and guiding stakeholders through short-term workarounds and long-term platform evolution. The successful candidate will provide functional-technical analysis, recommendations and coordination across distributed teams to ensure clarity and predictability in delivery.
Responsibilities:
- Analyze business requirements for Dynamics 365 Marketing, including customer journeys, forms, emails, lead management and campaign orchestration
- Assess out-of-the-box capabilities against customization needs and define short-term (configuration-based) and long-term (custom/architecture) solutions
- Act as a liaison between business stakeholders and engineering teams to clarify requirements and ensure alignment
- Develop functional-technical recommendations and document solution decisions with clear rationale
- Identify technical approaches at a conceptual level (e.g., use of Flows, plugins, JavaScript) without direct coding responsibility
- Support governance by refining backlogs, sequencing requirements and contributing to estimation
- Work closely with Product Owners, Solution Architects and delivery teams in a high-change, resource-constrained program environment
- Provide impact analysis, constraints assessment and trade-off recommendations for senior stakeholders
Requirements
- Proven experience as a Technical Business Analyst or Functional Technical Analyst in Dynamics 365 projects
- Strong understanding of Dynamics 365 Marketing features (customer journeys, campaign orchestration, forms, segmentation, lead management)
- Familiarity with functional vs technical solution design in enterprise-scale programs
- Ability to work effectively with distributed or offshore development teams
- Excellent communication and stakeholder engagement skills across business and technical teams
- Experience navigating complex, high-priority programs with multiple dependencies
Nice to Have
- Knowledge of Power Platform components, including Power Automate
- Understanding of integration with CRM and marketing automation solutions
- Familiarity with Azure services from a functional perspective
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
