The Lucas Group is searching for a talented and enthusiastic Public Relations Manager to add as a key member of our client’s team in Atlanta. Our client is a leading law firm with a dynamic and enterprising approach, and is building a leading Marketing function.
The Public Relations Manager will be responsible for the development and execution of internal and external communications/media relations strategies aimed at achieving the firm’s goals. The Public Relations Manager works with the firm’s business development team in developing, editing and repurposing content for distribution across the firm’s PR, social media, website, marketing and internal messaging platforms.
RESPONSIBILITIES
- Develop and execute media strategies that support the firm’s business initiatives
- Build strong relationships with relevant media contacts, pitching timely and tailored stories
- Identify opportunities for placing attorney-authored articles and other coverage
- Create news releases and other media materials, including but not limited to media advisories
- Support business development efforts by researching, drafting and contributing to news releases and other announcements
- Serve as in-house reporter on internal firm events and work closely with business development team to leverage events as part of public relations and communications outreach
- Provide support on social media strategy and overall outreach
- Stay abreast of market intelligence and industry trends in order to make recommendations for the advancement of business development initiatives
- Lead the development of systems and process for the public relations function – including the maintenance of press lists, responding to legal directories/guides, disseminating press coverage, tracking of analytics and researching emerging trends
- Maintain the firm’s PR/editorial calendars, prepare and submit all responses for legal directories, guides, other rankings and surveys
- Maintain working relationships with lawyers throughout the firm
- Increase awareness of the firm’s commitment to the community (i.e. charitable and pro bono efforts)
- Prepare regular reports assessing media coverage and other benchmarks for the CMO
REQUIREMENTS
· BA/BS in English, Journalism, Communications or a related field is required. Master’s is preferred.
- 5+ years of communications, public relations and/or media relations experience preferably in a professional services, legal, corporate or similar environment
- BA/BS in English, Journalism, Communications or a related field is required
- Strong attention to detail with exceptional oral, written, strategic communications skills and the ability to utilize these skills to enhance the firm’s reputation and brand
- Ability to distill complex messages into clear and concise communications
- Be a flexible, team player with a can-do approach, ability and willingness to learn new skills
- Proficiency in Microsoft Office (Word, Excel, Powerpoint) and understanding of social media platforms
- Have good judgement and the ability to deal with sensitive issues effectively, maintaining confidentiality and trustworthiness at all times
- Must be self-motivated and have strong self-management skills, including the ability to manage time and workload
- Must be able to work with minimal supervision and exercise independent judgment
- Experience with a media monitoring software platform (such as Meltwater) is preferred
This Public Relations Manager requires professional and prudent communications working in a team environment with a diverse group of associates. The Public Relations Manager should be a team player with strong organizational and writing skills and a sharp attention to detail. He/she should be able to communicate accurately and professionally with both internal and external clients and vendors and to work independently and complete tasks efficiently with minimal oversight. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.
If qualified and interested please email your resume and portfolio of writing samples to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
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