Programmatic Sales Executive (Closed)

The Lucas Group is searching for a talented and enthusiastic Programmatic Sales Executive to add as a key member of our client’s team in New York, NY. Our client owns and operates the leading celebrity and health & fitness media brands in the country. 

The ideal Programmatic Sales Executive candidate will drive programmatic sales for the properties. The role will be responsible for developing and managing PMP sales efforts across all digital properties and working alongside the Head of Programmatic. This includes establishing and cultivating relationships with demand partners, such as Brands, ATDs, DSPs, agency leads, and direct clients. The ideal Programmatic Sales Executive candidate is a self-starting team player with a positive attitude and strong relationships in the industry, as well as a track record of increasing sales revenue via PMP’s. 

RESPONSIBILITIES 

• Drive programmatic advertising revenues via private marketplace/deal ID sales  
• Develop new business through prospecting and personal network of contacts  
• Manage existing programmatic clients and scale up our partnerships  
• Represent the company to PMP buyers to maximize sales and revenue  
• Use data to identify strategic opportunities to engage buyers and drive incremental revenue  
• Develop and manage a pipeline of potential buyers and convert these relationships into new deals  
• Partner with direct sales team to help identify, pitch, and close programmatic deals  
• Meet and exceed advertising revenue goals and performance targets 
• 50% new sales, 50% account management 

REQUIREMENTS 

• Bachelor’s degree in Marketing, Communications or a related field is required 
• 2+ years of relevant experience in digital advertising is required 
• 1+ years of experience in programmatic advertising sales is required 
• Experience working with SSPs, DSPs, DMPs, ad exchanges, etc. 
• Demonstrated success in developing, maintaining, and growing sound partnerships with agencies and brands 
• Deep understanding of digital ad sales marketplace 
• Experience in audience packaging and selling 
• Strong verbal and written communication capabilities with all levels of an organization 
• Self-starter with a high level of attention to detail and commitment to succeed in a busy entrepreneurial environment  

This Programmatic Sales Executive to requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you. 

If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.                   

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