The Product Manager works closely with Manufacturing, Sales, Technical Services and Operations. This critical hire is responsible for delivering market justification for developing new products or upgrades to existing products for commercial building construction.
Role and Responsibilities
- Determines market / customer needs and desires through market research and interviews with sales team, design and contractor community.
- Determines product pricing by utilizing market research data, reviewing production and sales complexity/costs, and anticipated sales volume.
- Provides management with short and long-term product sales forecasts and profitability by product
- Continual assessment and update/refresh of existing product literature, website, product messaging, marketing strategies and sales presentations / collateral.
- Maintains professional and technical knowledge through interactions with sales, design and contracting community, reviewing industry related websites and publications, competitive analysis, and attending educational workshops and trade shows
Qualifications and Education Requirements
- BA/BS degree in Business, Marketing, or Industrial Design
- At least five (5) years’ experience selling (internally or externally) custom solutions for commercial buildings to include all aspects of product management from concept to launch.
- Understanding of commercial building construction include cost analysis, market and competitor research.
