JOB TITLE: Product Line Manager (liquid chemicals)
DEPARTMENT: Marketing
REPORTS TO: VP
JOB SUMMARY
The Product Line Manager is responsible for sales, profit, new product growth, customer experience metrics and targets for the product line of chemicals which will include cleaners, sealants and other liquids. The product line manager will develop the overarching 3YR business strategy and annual business plans and drive execution to against the plans. The PLM will lead business reviews, develop product & marketing strategies, and identify potential M&A targets. The PLM will operate under a shared service model within and external to the Product Line & Marketing organization; including but not limited to sales, channel & brand marketing, engineering, pricing, product operations, finance, quality and S&OP.
DUTIES AND RESPONSIBILITIES (ESSENTIAL FUNCTIONS) WITHIN ASSIGNED PRODUCT FAMILIES
Specific duties include, but are not limited to:
· Develop 3YR and annual operating plans
· Achieve annual operating plan financial and other targets (including but not limited to sales, profit, new product growth, product brand awareness, multiple customer experience metrics, inventory, PIM accuracy, and voice-of-the-customer targets)
· “Be The Expert” with respect to the competitors’ company, products and sales tactics, market demand drivers, trends, product usage, technician product usage and purchase decision process. Institutionalize this knowledge.
· Led weekly, monthly and quarterly business review meetings
· Develop pricing strategy and led price increase activities
· Incorporate Voice of the Technician into decision making
· Follow the Product Line Management process
· Support the Brand Director in development of product brand strategy and architecture
· In collaboration with brand marketing, develop marketing plans to drive revenue and product brand awareness
· Fill pipeline with new product ideas and build business cases for new product introductions. Ensure projects launch on time and achieve stated targets.
· Represent the product family and be the spokesperson at internal sales meetings, customer meetings, trade shows, and industry press.
· Working with channel marketing, develop promotional programs and achieve financial targets associated with the programs.
· Develop, maintain and use market intelligence to recommend pricing strategies and execute price increases.
· Represent product families in the S&OP process
SKILLS AND EDUCATIONAL REQUIREMENTS
Must be able to work in a fast paced, high volume environment, and have a strong attention to detail. Must be a proactive “self starter” who can work well without supervision. This position requires a results oriented approach, attention to detail, the ability to build business cases that recommend specific product requirements and market potential. Ability to work under deadlines with accuracy. Four year college degree in related field required. MBA preferred. Requires 7-10 years of industrial product management experience relating to liquid chemicals.
INTER-RELATIONSHIPS
Direction is given by VP with regular interface with all levels of corporate employees and contact with field management and sales team. Will interface with external vendors, technicians and customers.
