We have partnered with our client in their search for a Performance Marketing and Optimization Lead.
Responsibilities
- Develop and execute paid media campaigns across Google Ads and Meta Ads, ensuring alignment with performance goals.
- Track and analyze ad spend, performance data, and lead generation results; provide actionable insights for optimization.
- Collaborate with leadership on strategy while independently managing client-facing responsibilities.
- Prepare and update reporting dashboards, integrating campaign data for presentations.
- Advise stakeholders on campaign performance, optimization opportunities, and best practices.
Skills Required
- Proven experience designing, implementing, and optimizing paid media campaigns in Google Ads and Meta Ads.
- Strong analytical skills for tracking spend, performance, and ROI.
- Ability to work directly with clients, demonstrating professionalism and business acumen.
- Familiarity with lead generation strategies and performance marketing tools.
- Agency experience preferred for adaptability to fast-paced, multi-client environments.
- Experience with healthcare or nonprofit clients is a plus.
Education & Work Experience
- Bachelor's degree in Marketing, Advertising, or related field.
- 3+ years of experience in paid media campaign management, preferably in an agency setting.
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
