Paid Search & Media Planner (Closed)

The Lucas Group is searching for a talented and enthusiastic Paid Search & Media Planner to add as a key member of our client’s agency team in Las Vegas. Our client is a full service digital media planning and buying agency whose mission is to build, optimize and manage powerful and efficient online advertising campaigns.

RESPONSIBILITIES

• Develop, implement, and manage paid search campaigns on behalf of agency clients
• Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines
• Create robust search demand, revenue and ROI projections/forecasts
• Develop and continually expand keyword lists and landing pages
• Traffic campaigns on search engines utilizing PPC management tools and programs
• Record and manage daily and monthly campaign budgets
• Ensure success against client goals via ongoing optimization based on performance analysis
• Create, manage, review, and analyze client-facing reports
• Provide feedback and insight on reports that will be delivered to clients
• Implement necessary optimizations as a result of ongoing performance analysis
• Utilize various reporting interfaces and campaign management software as applicable (DART Search/Marin/Kenshoo)
• Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing, Facebook & YouTube, BrandVerity, TrustPilot)
• Proactively identify new and/or expanded business opportunities within client relationships
• Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns
• Ability to support and take part in client pitches

REQUIREMENTS

· BA/BS in Marketing, Communications or a related field is required.

· 2+ years online marketing experience including campaign development, performance analyses, and client management (Internship experience will be considered)

· 1+ year direct experience in search engine marketing

· Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills

· Excellent interpersonal skills, including extremely strong written and verbal communication skills

· Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions

· Javascript programming experience a plus, but not required

· Experience in healthcare and SEO is a plus but not required

This Paid Search & Media Planner requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.

If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.

Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/

The Lucas Group is searching for a talented and enthusiastic Paid Search & Media Planner to add as a key member of our client’s agency team in Las Vegas. Our client is a full service digital media planning and buying agency whose mission is to build, optimize and manage powerful and efficient online advertising campaigns.

RESPONSIBILITIES

• Develop, implement, and manage paid search campaigns on behalf of agency clients
• Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines
• Create robust search demand, revenue and ROI projections/forecasts
• Develop and continually expand keyword lists and landing pages
• Traffic campaigns on search engines utilizing PPC management tools and programs
• Record and manage daily and monthly campaign budgets
• Ensure success against client goals via ongoing optimization based on performance analysis
• Create, manage, review, and analyze client-facing reports
• Provide feedback and insight on reports that will be delivered to clients
• Implement necessary optimizations as a result of ongoing performance analysis
• Utilize various reporting interfaces and campaign management software as applicable (DART Search/Marin/Kenshoo)
• Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing, Facebook & YouTube, BrandVerity, TrustPilot)
• Proactively identify new and/or expanded business opportunities within client relationships
• Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns
• Ability to support and take part in client pitches

REQUIREMENTS

· BA/BS in Marketing, Communications or a related field is required.

· 2+ years online marketing experience including campaign development, performance analyses, and client management (Internship experience will be considered)

· 1+ year direct experience in search engine marketing

· Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills

· Excellent interpersonal skills, including extremely strong written and verbal communication skills

· Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions

· Javascript programming experience a plus, but not required

· Experience in healthcare and SEO is a plus but not required

This Paid Search & Media Planner requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.

If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.

Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/