We have partnered with our client in their search for a Paid Media, Programmatic Analyst to join their team!
Responsibilities
- Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
- Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
- Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
- Optimize budget across programmatic placements to deliver positive return on marketing spend
- Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
- Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
- Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
- Track, monitor, and optimize performance against key KPIs
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
- Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Skills Required
- 2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
- Direct response experience a must
- Global/international media buying experience preferred
- Hands-on keyboard executional experience in Yahoo Media, Amazon Ads and/or Google's Display & Video 360 required
- Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
- Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
- Flexibility & ability to work in a fast paced and dynamic environment
- A strong communicator with a can-do, positive attitude and a strong desire to get things done
- Sense of humor and desire to have fun!
Education & Work Experience
- BS or equivalent work experience
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
