Marketing Specialist 6+ Month Contract San Diego, CA Hybrid On-Site
Primary responsibility is to build and QA marketing audiences for our Client’s tax software marketing campaigns within the Customer Data Platform (CDP).
Partner with marketing stakeholders to gather requirements for marketing campaign audiences. Build audiences in CDP and validate counts with Analytics and Data Engineering partners.
Deliver audiences to marketing platform destinations including Braze, Google, Facebook and others.
Validate delivery of audiences in destinations.
Daily monitoring of data pipelines to ensure data is onboarded correctly. Create and maintain monitoring documentation and report to teams regularly.
Alert dependent teams when issues arise and drive to solutions.
Build and QA campaigns leveraging Customer Journey Orchestration tool to enable cross-channel campaigns.
1-3 years professional experience driving marketing audiences execution in a CDP or similar tool
Experience with marketing technologies including tools like Braze, Segment, Adobe Experience Manager, Live Ramp, Adobe Audience Manager, Google and Facebook.
Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties) Proven ability to structure marketing tests (A/B, multivariate) and execute tests accurately.
Strong quality control mindset. Ability to identify data issues and troubleshoot root causes
Ability to provide solutions to solve complex data problems.