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Marketing Specialist

Date Posted: 11/2/2023

Job #1663492
San Diego, CA

Marketing Specialist
6+ Month Contract
San Diego, CA Hybrid On-Site

  • Primary responsibility is to build and QA marketing audiences for our Client’s tax software marketing campaigns within the Customer Data Platform (CDP).
  • Partner with marketing stakeholders to gather requirements for marketing campaign audiences. Build audiences in CDP and validate counts with Analytics and Data Engineering partners.
  • Deliver audiences to marketing platform destinations including Braze, Google, Facebook and others.
  • Validate delivery of audiences in destinations.
  • Daily monitoring of data pipelines to ensure data is onboarded correctly. Create and maintain monitoring documentation and report to teams regularly.
  • Alert dependent teams when issues arise and drive to solutions.
  • Build and QA campaigns leveraging Customer Journey Orchestration tool to enable cross-channel campaigns.
  • 1-3 years professional experience driving marketing audiences execution in a CDP or similar tool
  • Experience with marketing technologies including tools like Braze, Segment, Adobe Experience Manager, Live Ramp, Adobe Audience Manager, Google and Facebook.
  • Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties) Proven ability to structure marketing tests (A/B, multivariate) and execute tests accurately.
  • Strong quality control mindset. Ability to identify data issues and troubleshoot root causes
  • Ability to provide solutions to solve complex data problems.


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