Marketing Segment Lead, Healthcare (Closed)

Job Information:

Description:

The Lucas Group is searching for an experienced and talented Marketing Segment Lead, Enterprise/ProAv to add as a key member of our client’s team. Our client is a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Imagine a way to see, sense, and share the intangible. It’s what happens when big data becomes knowledge.  When images become insight, and when experiences come to life. In a world where data and rich content are expanding exponentially, our client empower customers with inspired sight, sound and sharing solutions to help them make meaningful connections.

Experience Requirements:

• BA/BS in Marketing, Communications, Journalism or related field of study.
• 5+ years’ experience marketing management experience in an industry that requires a complex B2B sales process utilizing distribution channels, systems integrators & value added resellers.
• Experience within the Visualization, Connected IT and/or Capital Equipment industry is required.
• Experience within an Enterprise level organization.
• Experience interacting with broad team of local and global stake holders.
• Must possess strong organizational skills in order to effectively manage marketing campaigns can require a great deal of coordination and timing precision.
• Strong working knowledge of Microsoft Office applications Excel, PowerPoint and Word.
• Excellent phone and presentation skills.
• Ability to outline past performance executing ROI based Marketing Campaigns focused on discrete customer groups, by product focus.
• Able to travel up to 50% to key customer sites, channel partners, tradeshows, corporate meetings, etc. – international travel will be required.
• Strong familiarity with common CRM systems is required, SAP CRM is preferred.
• No Relocation Available.

Responsibilities:

• Develop and execute targeted campaigns, while being supported by other functional teams, cooperation then enlist various members of marketing team to brainstorm campaign elements.
• Scope market research needs to determine the appropriate target customer segments based available demographic information to maximize campaign ROI.
• Be the primary driver for major end user events – Trade Shows, Road Show Events, Channel Events – to ensure that product messaging is consistent with value based messaging and the needs of the sales organization are firmly addressed in the pre/post event activities.
• Orchestrate that across multiple groups and teams within the company and work closely with the Global Marketing Team.
• Manage all activities in accordance with the budget allocated in the regional marketing budget – Product & Region.
• Develop and maintain competitive product resources to be made available to direct and channel sales teams.

This Enterprise/ProAv position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.

If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.

Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda

Lucas Group is North America's premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist mid-tier to Fortune 500 clients find transcendent, executive talent; candidates fully realize their career ambitions; and associates find professional success. Headquartered in Atlanta, GA with 15 regional offices, our trusted, consultative, and passionate recruitment professionals combine industry depth and geographic breadth to deliver superior results. To learn more, please visit Lucas Group at www.lucasgroup.com.