The Lucas Group is searching for a talented, driven and entrepreneurial minded Marketing & Revenue Strategy Analyst for our client’s team in Atlanta. Our client is a logistics marketplace startup that will transform the experience around outsourced fulfillment.
The Marketing & Revenue Strategy Analyst will help analyze, grow and manage the demand-side of the business. The role will involve analyzing data to extract insights, defining new processes for analytics and reporting, refining the overall go-to-market strategy for the VP of Sales & Marketing to expand our client’s demand network. The Marketing & Revenue Strategy Analyst will collaborate cross-functionally to assist with strategy, research and analytics. The Marketing & Revenue Strategy Analyst will have a direct and measurable impact on the growth and scale of the organization driven by data, research, analytics and execution. This Marketing & Revenue Strategy Analyst role that will have an internal and external focus with some elements being customer facing.
RESPONSIBILITIES
- Define ideal customer profiles, high propensity verticals/ market segments while maximizing revenue velocity and client LTV
- Support sales, marketing and account management with continued refinement of go to market strategy in a quickly scaling business
- Lead cross-functional projects and build consensus with senior leaders across the W2G team
- Analyze large amounts of information and data quickly and effectively to reduce complexity and make actionable recommendations for the leadership team
- Partner with senior leaders (Head of Sales and Marketing) to use data and insights to make informed decisions
- Uncover indirect sales channels and partners with insights that are rooted in research and analysis of industries and high value targets
- Influence pricing strategy with research and data
- Manage the testing and learning agendas to accelerate sales and marketing success
- Research and understand macro and microeconomic impacts on various verticals and market segments
- Leverage internal and external data to optimize deal velocity, conversion and LTV
- Inform the content strategy through analysis of industry trends and the relation to our value proposition
- Inform and drive insight/enablement programs for sales and account management
- Customer mindset: meet with customers and prospective customers to inform/ refine GTM
- Define and refine ideal customer profile to enable effective marketing messaging
- Work with senior leadership to define and continuously evolve the GTM across industry verticals and market segments
- Provide insight that allows for the maximizing revenue, resources, margins
REQUIREMENTS
- Bachelor’s degree in Business, Economics or a related field is required. Master’s is preferred.
- 4+ years demonstrated experience in data mining, analysis and reporting within marketing
- Passion to do whatever it takes to solve complex problems and build scalable processes
- Be entrepreneurial, curious, creative, and have a track record for thinking innovatively
- Comfort working in a fast-paced, constantly changing environment
- Have an outstanding academic track record from a leading university
- Have excellent verbal and written communication skills in English
- Additional experience working at a high growth startup / tech company
- Familiarity with supply chain and logistics processes (e.g. warehouse management, transportation management, eCommerce logistics)
- Experience with SQL and Python
This Marketing & Revenue Strategy Analyst requires professional and prudent communications working in a team environment with a diverse group of associates. If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you.
If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/
