We have partnered with our client in their search for an Interim Marketing Manager/Director in the Plano, Texas area.
Responsibilities
- Develop and steward a distinctive, mission-aligned brand that resonates with children, families, educators, donors, community leaders, and other stakeholders.
- Establish the museum's brand platform, including positioning, key messages, voice, visual identity, and brand standards.
- Ensure consistency and quality across all public-facing communications, signage, digital channels, advertising, publications, and visitor materials.
- Translate the museum's mission, programs, and educational impact into clear and compelling stories.
- Serve as a strategic advisor to the Executive Director, leadership team, and board on matters involving reputation, public messaging, and community perception.
- Build broad awareness of the museum as an accessible, inclusive, educational, and family-centered community resource.
-
Fundraising and Stakeholder Communications
- Collaborate with the executive director to support fundraising campaigns, sponsorships, donor communications, special events, and stewardship activities.
- Help articulate the museum's case for support and communicate its educational and community impact.
- Develop materials for donors, foundations, corporations, government partners, and prospective supporters.
- Assist with campaign announcements, recognition strategies, annual reports, impact reports, and major gift communications.
- Ensure appropriate recognition of founding donors, sponsors, partners, and supporters in accordance with museum policies.
Communications and Public Relations
- Proactively identify opportunities to position the museum as a leader in children's learning, science education, family engagement, and community development.
- Coordinate media visits, interviews, press previews, and major institutional announcements.
- Monitor public sentiment and respond appropriately to reputational risks, misinformation, visitor concerns, and emerging issues.
Digital Strategy and Content
- Lead the strategy and ongoing management of the museum's website, email communications, social media channels, digital advertising, and other digital platforms.
- Oversee the development of an accessible, user-friendly, mobile-responsive website that supports ticketing, memberships, donations, school reservations, program registration, and visitor planning.
- Develop an editorial and content calendar that highlights programs, exhibitions, educators, community partners, supporters, and visitor experiences.
- Create engaging, age-appropriate content that makes science approachable and encourages families to explore beyond the museum visit.
- Ensure digital content reflects the museum's commitment to accessibility, inclusion, privacy, and child-appropriate communications.
- Use search optimization, email segmentation, social media insights, and website analytics to expand reach and improve conversion.
- Establish guidelines for photography, video, testimonials, permissions, and responsible representation of children.
Personal Attributes
- Skilled in both big-picture thinking and detailed execution.
- Creative and intellectually curious.
- Emotionally intelligent and empathetic, with a collaborative leadership style.
- Energized by building something new and leading through uncertainty.
- Passionate about connecting art, science, and human experience to deepen public understanding of the world.
Education & Work Experience
Required
- Bachelor's degree in marketing, communications, public relations, journalism, business, nonprofit management, museum studies, or a related field, or equivalent professional experience.
- At least ten years of progressively responsible experience in marketing, communications, public relations, audience development, or a related field.
- Demonstrated experience developing and executing integrated marketing and communications strategies.
- Excellent communication and relationship-building skills across sectors and audiences.
Title Marketing Director
Location Plano Texas Dallas and Surrounding areas
Client Industry Financial Services
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
