Marketing General Manager – Tools Business launches, market research, product promotions, and develop measures of program effectiveness. You will be engaged in multiple new product and program roll outs in collaboration with development engineering and the marketing department. These projects will create the opportunity to travel to customer and industry trade events. The successful candidate will earn a competitive salary and benefits that include medical, dental, vision, life insurance, disability, and 401K with company contribution.
Responsibilities
- Product line performance management – P&L, working capital, metrics
- Business plan – service level, line expansion, share gain, sales/margin, SG&A, contribution income, Inventory turns
- Quarterly business reviews
- Product line strategy – based on market research/VOC/sale force priorities
- Addressable spend taxonomy & product line expansion/consolidation priorities
- Innovation – industry trends, competitive & technology assessment, VOC
- Brand positioning - value proposition, price
- Channel support & merchandizing
- Team & program development/investment priorities
- Product management processes - development & execution
- Product line plan – forecast, inventory, pricing, costing
- PIM – MDM, customer integration
- Product line administration & lifecycle management
- Opportunity pipeline development – make, source, distribute, acquire
- New product development & introduction
- Product M&A support – company research, financial modeling, integration
- Product development project management – cross functional leadership
- New products & product enhancements
- Subsidiary/acquisition integration & cross selling
- Distributed product line supplier/partner development
- Collateral material development/management
- Digital engagement – content, tools, e-commerce
- Technical support & training - sales team, customer service, channel/customers
