Interim VP/Senior Director of Marketing
Location: Plano, TX (Onsite 5 Days Per Week)
Engagement Type: Interim / Project-Based Assignment
This interim marketing leader will partner closely with executive leadership to drive brand awareness, demand generation, product marketing, and customer engagement initiatives. The role will lead a multi-functional marketing team spanning product marketing, performance marketing, digital marketing, content, events, customer insights, and partner marketing.
Key Responsibilities
- Lead marketing programs that strengthen brand awareness, customer engagement, and revenue growth.
- Manage customer research initiatives (qualitative and quantitative) to better understand customer needs and refine messaging and value propositions.
- Support brand positioning, messaging, and go-to-market strategies across products and services.
- Partner with sales leadership to develop marketing campaigns, enablement tools, and account-based marketing initiatives that support business development efforts.
- Oversee content strategy and creation across digital and traditional channels, ensuring clear and compelling customer communications.
- Drive demand generation efforts across email, search, social media, digital advertising, events, and website channels.
- Manage customer lifecycle marketing programs focused on engagement, retention, and program participation.
- Monitor marketing performance, campaign effectiveness, and ROI, providing regular reporting and recommendations to leadership.
- Oversee marketing technology platforms, including CRM, marketing automation, analytics, and reporting tools.
- Identify opportunities to improve digital marketing effectiveness, customer acquisition, and lead conversion.
- Lead and develop a high-performing marketing team while fostering collaboration across sales, product, and executive leadership.
Desired Background
- Experience leading B2B or financial services marketing organizations.
- Strong background in demand generation, digital marketing, product marketing, and customer engagement.
- Experience partnering with sales teams to support growth initiatives.
- Strong analytical skills with the ability to translate marketing insights into business outcomes.
- Experience managing marketing budgets, agencies, and technology platforms.
Impact
- Drive qualified lead generation and customer growth.
- Improve marketing effectiveness and campaign performance.
- Strengthen brand positioning and customer engagement.
- Support revenue growth through scalable marketing programs.
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
