Marketing Director (Closed)

Location: Denver, CO
Responsibilities:

• Develop localized marketing plan in collaboration with Sales Director and General Manager
• Maintain accurate records and justify all ad spend in terms of ROI and customer LTV
• Monitor GA and analyze data to improve UI/UX and funnel conversion rates
• Create and optimize site SEO ranking to drive traffic
• Drive whitehat campaigns to increase backlinks with high DA sites
• Execute on P.R Iniatives
• Build brand guidelines for public distribution
• Create and approve all marketing content, as well as content creation and copywriting
• Manage SEM campaigns to drive highly qualified leads
• Come up with creative ways to generate and curate leads through both traditional and digital prospecting campaigns
• Set up email marketing campaigns for prospecting as well as retargeting
• Create and execute retention campaigns
• Discover and build creative new prospecting campaigns to generate new leads both digitally and traditionally

Experience:

• 10+ years traditional marketing
• 10+ years branding and copywriting
• 8+ years SEO/Paid Search
• 5+ years lead generation
• 5+ years email marketing (including DKIM, SPF and antispam)

Requirements:

• Strongly analytical and datadriven
• SEO/SEM background
• Extensive knowledge in both marketing and branding
• Creative and moderately skilled at Graphic Design