Title: Marketing Communications Specialist
Reports to: Director of Marketing
Location: Arlington, VA
Our client is a nonprofit veteran service organization providing life insurance and annuity products to support military families.
Primary Responsibilities:
- The primary role for this position is to create and edit marketing and communications content for internal communications as well as online and in print; content is a very important and highly visible part of our business. This position will help execute a strategy that fills the internal and external content needs of our client.
- Work directly with internal department heads and stakeholders, as well as our ad agency
- Create and edit internal and external marketing and communications content (website copy, blog posts, emails, direct mail, newsletters, reports/documents and social posts)
- Maintain and update internal and external marketing communications plans and activities; report on results
- Build editorial calendar around topics/themes relevant to the insurance industry and military community
- Research and write short and long form content such as case studies, blogs, newsletters, emails, and social posts
- Understand Key Performance Indicators (KPI’s) and methods to track Return on Investment (ROI) for all channels
- Read a variety of articles and papers and synthesize the content to succinct and readable bytes to communicate to both members and management, as needed
- Development of editorial governance so content is consistent with our brand voice, style and tone
- Prepare presentations on program tactics and results for senior management
- Work collaboratively in a team environment to ensure consistency across initiatives
- Research industry relevant content; stay abreast of changes in the multi-media marketing environment to best serve the objectives of the organization and recommend strategic plan adjustments accordingly
Qualifications/Characteristics:
- Bachelor's Degree in Marketing Communications with at least 5 years of Marketing Communications experience, knowledge of financial services preferred
- Have 6 months plus of technical experience in using Content Management Systems (CMS) to publish content online
- Content marketing experience in utilizing vehicles such as blogs, social platforms, and email is critical
- Knowledge of military and government benefits preferred
- Have excellent verbal and written communication, editing and proofreading skills, along with knowledge of desktop publishing programs and website management
- Proficient with MS Office, including Outlook, Word, PowerPoint and Excel
- Familiarity with Google Analytics and AdWords, WordPress or other website CMS experience, Salesforce, Google Drive, Basecamp, JIRA/Confluence or other collaboration tools, a definite plus
- The ideal candidate will have strong project management skills and excellent attention to detail with the ability to effectively solve problems; have proven ability to balance multiple projects and successfully meet deadlines; strong organizational abilities, detail-oriented with critical reasoning skills
- The ideal candidate will demonstrate an elevated level of professionalism, is inspired by learning, a team player, thrives in a fast-paced environment, while delivering exceptional work quality; ability to communicate professionally and courteously
