The Lucas Group is searching for a talented and enthusiastic Marketing & Business Development Specialist to add as a key member of our client’s corporate Marketing team. The role may sit in Boston, New York City or Washington DC. Our client provides consulting and expert testimony in economics, finance, and regulation to corporations, law firms, and governments on a global level.
The Marketing & Business Development Specialist to develop and execute marketing activities that will improve the visibility of the firm’s Litigation practices and their services and experts. The Marketing & Business Development Specialist will collaborate closely with Marketing department colleagues and consulting stakeholders to drive practice-level marketing and business development strategies and related activities.
RESPONSIBILITIES
· Plan, focus, and execute marketing activities that improve visibility of our services and experts and connect with current and potential clients
· Serve as the go-to marketing and thought partner for the practice, acting as a strategic resource where needed, and ensuring flawless execution of related tactics
· Develop knowledge and understanding of litigation practice areas and related industries
· Track key external developments and emerging trends through industry news and custom research platforms, to help identify opportunities for increased and more effective outreach
· Support the development of effective proposal and pitch materials
· Help to identify and qualify business opportunities through RFP procurement resources
· Assist in developing and refining marketing collateral such as whitepapers, client alerts, and brochures
· Act as a driving force in developing digital initiatives to support the practices’ go-to-market strategies, including but not limited to video, infographics, and other interactive content
· Help to identify and secure external conference speaking opportunities
· Research, recommend, and facilitate memberships, sponsorships, and advertising opportunities with a strategic, long-term focus on building practice- and firm-level brand awareness
· Support the planning of high-impact special events for specific practice areas and clients
REQUIREMENTS
· Bachelor’s Degree in Marketing or Communications is required
· 5+ years’ marketing experience, preferably in economic consulting, legal industry, or other professional services firm
· Excellent verbal and written communication skills
· Strong interpersonal skills and the ability to work as part of a cross-functional team and interface with management-level staff
· Advanced knowledge of Microsoft Word, Excel, PowerPoint, and Outlook required
· Strong attention to detail is essential
· Ability to exercise excellent judgment, discretion, and confidentiality on matters large and small
· Ability to handle multiple and shifting tasks and demands
· Ability to work independently and as part of a team as needed
· Takes pride in working within a high-quality, high-integrity organization
This Marketing & Business Development Specialist requires professional and prudent communications working in a team environment with a diverse group of associates. The Marketing & Business Development Specialist should be a team player with strong organizational and writing skills and a sharp attention to detail. He/she should be able to communicate accurately and professionally with both internal and external clients and vendors and to work independently and complete tasks efficiently with minimal oversight. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.
If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/