The Lucas Group is searching for a talented and enthusiastic Marketing Automation Manager to add as a key member of our client’s team in Kennesaw, GA. The Marketing Automation Manager will lead the development, maintenance and optimization of data-driven recurring and triggered marketing campaigns.
RESPONSIBILITIES
- Aligns automated marketing campaigns with business objectives to meet or exceed key performance indicator goals (revenue, orders, customer acquisition, open rate, clicks, etc.).
- Designs workflows and templates for automated email campaigns.
- Works with the database administrators to manage the flow of data between internal databases and the marketing automation platform.
- Manages data extensions with product and subscriber information.
- Uses data to build subscriber groups for targeted email campaigns.
- Produces monthly campaign performance reports and ad hoc reports as needed.
- Develops and manages A/B testing strategies, reporting results and making recommendations for improvement.
- Presents campaign performance results to suppliers during quarterly business reviews.
- Develops dynamic email templates using AMPScript language.
- Creates survey and form landing pages to collect data from customers and OpCo personnel.
- Monitors and tracks campaign performance through Salesforce Marketing Cloud and Google Analytics.
- Makes recommendations for improving campaign performance.
- Codes emails and landing pages as needed.
REQUIREMENTS
· BA/BS in Marketing, Communications or a related field is required
· 2+ years digital marketing, marketing automation and Salesforce Marketing Cloud experience is required
- Experience in HTML, CSS and SQL is required
- Experience writing complex SQL queries to enable automation or segmentation in Salesforce Marketing Cloud
- Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant Certification is preferred
- Ability to translate data into actionable recommendations and produce reports that effectively combine large amounts of data.
- Ability to thrive in an iterative environment, reacting quickly and positively to feedback while prioritizing work to meet assigned deadlines
This Marketing Automation Manager requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.
If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
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