Legal Marketing / CRM Coordinator - Washington, DC
Collect / manage law firm client contact information to support legal marketing team.
- Maintain all master and legal marketing/ law firm event mailing lists
- Ensure security groups are established and maintained
- Regularly audit law firm client lists against established "list hygiene" parameters and take action to resolve data quality issues.
- Create folders for campaign marketing lists; perform advanced/complex searches to meet campaign-audience criteria and populate lists; create and share web links to marketing lists and key functions.
- Oversee subscription management and email delivery failures processes and complete or route contacts' requests to update preferences and/or data.
- Suggest ways to improve law firm client / marketing list quality and highlight opportunities to segment lists.
- Manage data cleanup tasks for mailing list contact records including monitoring the system for duplicate contacts, merging duplicate contacts, ensuring contacts are associated with companies, etc.
- Monitor CRM mailboxes and resolve or route requests,
- Serve as primary trainer for ARC support and administrative staff with respect to marketing contacts and list management.
Qualifications:
- B.A. / B.S. degree
- Law firm experience highly desired
- 2+ years of CRM experience with Lexis-Nexis InterAction
- Knowledge of CRM and Data Quality Management concepts
- Experience with MS Word, PowerPoint and Excel- Ability to manipulate data in common formats such as Excel and .CSV files
- Excellent research skills
