Interim CMO
Contract: Up to 12 months
Industry: SaaS / Software
Role Type: Interim / Fractional
We're seeking a dynamic Interim CMO to lead marketing strategy, demand generation, and growth acceleration for a scaled software organization. This leader will drive pipeline performance, sharpen positioning, and modernize the marketing engine while partnering closely across Sales, Product, and the broader executive team.
What You'll Lead
- Growth & GTM Strategy: Shape and execute an integrated marketing strategy aligned to revenue goals. Strengthen GTM alignment across Sales, Product, and Customer Success.
- Demand Generation Engine: Build a predictable, scalable pipeline machine - modern ABM, digital programs, lifecycle marketing, and strong attribution discipline.
- Marketing Performance & Ops: Optimize tech stack, data, analytics, and processes to improve efficiency, transparency, and ROI.
- Brand & Messaging: Elevate value proposition, product positioning, and segment-level messaging to differentiate and accelerate market traction.
- Team Leadership: Guide and up-level the marketing organization; identify gaps, coach talent, and structure the team for long-term success.
Must-Have Experience
- Proven Interim or Fractional CMO leadership.
- Deep experience in SaaS / software growth environments.
- Expertise building and scaling demand generation in organizations at $300M-$500M revenue scale.
- Strong command of data-driven marketing, pipeline forecasting, and performance measurement.
Nice-to-Haves
- Background in Private Equity-backed operating models.
- Experience with M&A integration or portfolio expansion.
- Transformational leadership in scaling or restructuring environments.
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
