User Growth and Engagement – Brainstorm, create, and build acquisition channels to grow products and distribute marketing content, as well as inspire overall engagement with the brand on social, email, and in-app.
Strategy and Implementation - Responsible for creating brand-conscious, systematic marketing campaigns that effectively reach and engage audiences, ultimately generating awareness and ROI.
Traffic and Virality Driver - Clear understanding and historic use of using Web, YouTube, SEO, PPC, Email, Native & Social to drive virality and massive sales growth and community.
Conversion Optimization – Use tracking and split testing to quickly test and optimize conversions on the website and throughout campaigns.
Management Skills – Guide copywriters, designers, and other in-house and contracted resources to deliver the content and support you need to achieve your results.
Analytics and Reporting – Provide and deliver analytical reports for all campaigns and deliver frequent (daily, weekly, monthly) of performance metrics for holistic campaigns, funnels, and specific items (website, seo, ad spend, etc).
Brand Excellence – Ensure all copy and creative is best-in-class and meets brand, marketing, community, and objective requirements.
Qualifications
4+ years of hands on experience generating direct results with a proven track record of success directly and with a team.
Experience and proven results in building high impact marketing campaigns that drive measurable brand awareness as well as expertise in performance marketing - understanding how to convert audiences to paying customers.
Collaborative work style.
Analytic skills for frequent reporting to senior management team through pixels, 3rd party software and campaign results and success, as well as conversion optimization.
High level of urgency and agility and able to execute in a fast-paced and highly iterative environment.
Bachelor’s or Master’s degree in Marketing or related field, or equivalent combination of education and experience.
Experience and proven results in building high impact marketing campaigns that drive measurable brand awareness as well as expertise in performance marketing - understanding how to convert audiences to paying customers.
Must understand the current trends of the digital marketing area and be on the leading edge of adopting the most advanced technologies and methodologies to generate results.
Creative mindset and deep knowledge and experience with the technical workings of eCommerce platforms and sales channels.
Proven written communication skills, ideally with published content, either online or in traditional media.
