Fractional Social Media Marketing Manager Consultant
Overview
Our client is a growing travel insurance company seeking a Fractional Social Media Marketing Manager Consultant to lead and execute its social media strategy across multiple platforms. This is a hands-on role for an experienced social media professional who has successfully built and managed brand presence through engaging content, audience growth, and performance-driven campaigns.
The ideal consultant combines creativity with analytics, is comfortable serving as the public face of a brand, and has a proven track record of driving engagement through both organic and paid social efforts.
Location: Remote
Commitment: Approximately 20 hours per week
Responsibilities
- Own and execute the company's social media strategy across TikTok, Instagram, LinkedIn, Facebook, Pinterest, YouTube, and X.
- Develop and publish engaging content including short-form videos, graphics, and written copy.
- Build brand awareness, audience engagement, and social community growth.
- Monitor and manage social media channels, responding to customer interactions and community inquiries as appropriate.
- Analyze social media performance metrics and KPIs to optimize content and campaign effectiveness.
- Manage paid social advertising campaigns and influencer relationships.
- Identify emerging trends, platform updates, and new opportunities to increase reach and engagement.
- Partner with marketing leadership and cross-functional stakeholders to align social media initiatives with broader business objectives.
- Provide guidance and best practices to internal stakeholders on social media strategy, content creation, and audience engagement.
Required Qualifications
- 5+ years of social media marketing experience with responsibility for strategy and execution.
- Demonstrated experience serving as the public face of a brand or personal brand on social media.
- Proven hands-on experience creating social content, including video, imagery, and written copy.
- Strong understanding of social media analytics, engagement metrics, and performance reporting.
- Experience managing both organic and paid social campaigns.
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Excellent written and verbal communication skills.
- Strong organizational, project management, and remote collaboration capabilities.
- Ability to work independently while partnering effectively with a small, fast-paced team.
Preferred Qualifications
- Experience within the insurance, travel, fintech, or related consumer services industries.
- Experience working with influencer marketing campaigns and creator partnerships.
- Familiarity with social media management, content scheduling, and analytics platforms.
Success Profile
The successful consultant will be:
- Creative and strategic.
- Data-driven and results-oriented.
- Proactive and self-directed.
- Curious about emerging social trends and platforms.
- Innovative in content development and audience engagement.
- A strong critical thinker with a growth mindset.
About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
