Ecommerce Merchandising Manager (Closed)

Ecommerce & Digital Marketing Manager – Outdoor Products Manufacturer

Lucas Group has partnered with a fast growing Outdoor Consumer Products manufacturer on an Ecommerce & Digital Marketing Manager position. Our client has been around for over 50 years now and have established themselves as a premier brand in their industry. After getting acquired by a Private equity group in 2017, they are looking to aggressively grow their business and expand their customer base.

The Ecommerce & Digital Marketing Manager will develop and lead the Ecommerce/shopper marketing activities with a hands-on approach.  You will partner with large online retailers Like Amazon, HomeDepot.com, target.com etc. in developing innovative programs that are in line with their brand image.

Responsibilities:

• Plan and execute all digital marketing, including Ecommerce strategy, SEO/SEM, marketing database and digital advertising campaigns
• Strategically create and enhance product photos to illustrate unique features and visually engage views to improve and drive conversion rates.
• Day-to-day Amazon AMS advertising campaign maintenance, bid optimizations, campaign actions (keywords), budget pacing, and campaign planning & setup to drive sales within target ROAS goals
• Support paid media campaigns at other retailers, such as Target, Home depot and Walmart
• Plan and manage digital marketing budget; Collaborate with agencies and other vendor partners

Minimum Requirements:

• 3-5 years’ experience in Ecommerce and Digital Marketing
• Must have experience with Amazon Vendor Central or Seller Central
• Strong understanding of merchandising, product development, Inventory management and data analytics

Compensation: Highly competitive Base + Bonus + Benefits package

Location: Denver, CO