Lucas Group, Inc. has partnered with one of the most dynamic Fashion Brands in the Contemporary Sportswear space to help cast a team of strong Digital Marketers. We have an immediate need for an E mail Analyst
POSITION SUMMARY
Email Marketing Analyst is responsible for the day-to-day, hands-on execution of email marketing programs in support of brand’s objectives. This includes ownership of the setup of the daily email campaigns as well as the setup, maintenance, and quarterly review of reoccurring and triggered email journeys. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email.
GENERAL JOB FUNCTIONS
- Building email campaigns, database selection, HTML presentation and quality assurance of all email campaigns.
- Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
- Follow quality assurance procedures to ensure flawless email deployment and execution
- Implement strategies, such as A/B testing, to optimize email campaigns
- Set up email automations for several types of email campaigns
- Design, code and render test emails for before deployment
- Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.
- Work cross-functionally with other departments to ensure all objectives are met
- Deliver high-quality work against tight deadlines and shifting priorities
GENERAL QUALIFICATIONS
- Four-year college degree or equivalent combination of education and experience
- 2+ years of technical, hands-on email production experience
- Experience working with an ESP (Salesforce preferred) a must
- Advanced knowledge of Email HTML
- Proficiency with HTML/CSS, Photoshop, and Dreamweaver
- Experience using an enterprise-level email service provider such as ExactTarget
- Strong understanding of responsive design, segmentation, CAN-SPAM, email marketing concepts and best practices
- Impeccable attention to detail
- Self-starter with the ability to independently manage email marketing campaigns from inception to delivery
- Highly motivated and capable of working on, and prioritizing multiple projects at once
- Ability to work well independently and as a member of a team
- Salesforce/ExactTarget background and Graphic design background along with SQL experience a plus
Competencies
- To perform the job successfully, an individual should demonstrate the following competencies:
- Work with key stakeholders to manage, scale and report on various campaigns
- Interpret and analyze high level company data, e.g. [insert key data points/metrics]
- Identify, analyze, and interpret trends or patterns, and communicate those findings along with suggestions for improvements or changes to with department management
- Consistent attention to finding trends in data that reveal new opportunities or glaring weaknesses within the company
- Ability to prioritize multiple projects at once
- Fast learner, organized & reliable
- Analytical, data driven & curious
- Ability to work with a wide range of people at all decision-making levels
- Strong leadership and team-building skills
- Good team player w/ great communication skills
Education and/or Experience
- Bachelor's degree or equivalent in a related field
- 2 years’ minimum experience working as a media buyer, account manager, financial analyst, or similarly analytical, data driven position.
Computer Skills
- Advanced computer proficiency in Microsoft Office Programs, Google Analytics and Adwords
