The Lucas Group is searching for an experienced and talented Director of Marketing & Employee Engagement to add as a key member of our client’s global team in New York City. Our client is a global real estate and lifestyle company defined by innovation, and is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales.
The Director of Marketing & Employee Engagement will oversee external B2B marketing efforts as well as the internal employee benefit program at the company’s largest commercial live-work-play property.
RESPONSIBILITES
- Develop and execute B2B marketing strategy to support all branding and marketing efforts across the company’s portfolio.
- Leverage industry trends as well as consumer, operations and marketing insights in order to recommend both strategic and tactical marketing campaigns.
- Develop and implement strategic multi-channel, multi-platform marketing campaigns that will engage C-level leads, office brokers and tenants.
- Develop presentation pitches, brochures, mailers, advertisements, signage, physical sales centers and websites.
- Manage and implement employee engagement and loyalty program strategy and campaigns for the commercial live-work-play property.
- Work closely across channels with internal stakeholders in Retail, Sponsorship, Experiences and Sponsorships to promote relevant business needs.
- Partner with creative, technology and consultant teams to drive necessary creative assets and story-telling elements in support of business goals.
- Manage agencies to provide strategy deliverables, needs, timelines and feedback.
- Oversee reporting, research and analytics dashboards for internal and external audiences.
- Project leads the employee CRM system with the technology team and other relevant digital assets including the employee + VIP portals, emails, digital wallet pass and relevant office websites.
- Liaise with PR team to coordinate relevant press materials, media relations efforts and events.
- Oversee targeted acquisition campaigns to support earned media.
- Manage marketing budget management, tracking and reporting.
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications or a related field is required. MBA is preferred.
- 5+ years of marketing and communications experience within the commercial real estate or other service industries.
- Expertise across internal marketing and communications in order to position the brand and support revenue generation, growth, employee loyalty, and recruiting activities.
- Experience developing marketing collateral and executing events.
- Advance knowledge of Microsoft Office Suite and Salesforce.com is required.
- Process-oriented, highly organized individual with a strong attention to detail.
- Self-starter with a bias toward collaborative problem-solving and adaptability with the ability to embrace both change and ambiguity while continuing to drive projects forward.
- Ability to quickly form working partnerships with key internal and external stakeholders, teams, and agencies.
This Director of Marketing & Employee Engagement position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast-paced environment, this is an exciting opportunity for you.
Please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
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