Director of Marketing (Closed)

Responsibilities

• Build the digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee social media accounts and understand all social media platforms
• Manage and improve online content, considering strategy and Google Analytics
• Forecast sales performance trends and act proactively to increase market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Requirements

• 8-10 years work experience in the digital marketing space with 5 in a leadership capacity
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with Google Analytics, Paid searches, web development, email marketing and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• BSc degree in Marketing, Digital technologies or relevant field