Digital Media Planner (Closed)

The Lucas Group is searching for a talented and enthusiastic Digital Media Planner to add as a key member of our client’s agency team in Las Vegas. Our client is a full service digital media planning and buying agency whose mission is to build, optimize and manage powerful and efficient online advertising campaigns.

The Digital Media Planner reports to the Media Supervisor and/or Media Director, supervising Assistant Media Planners. The Digital Media Planner works closely with the media and analytics team to maintain quality control of the media campaigns in market and continually evaluate and improve performance against client goals. The Digital Media Planner should be motivated and who wants to make an impact and bring and execute on ideas across the digital media eco-system (Display, Mobile, Social Media etc.).

RESPONSIBILITIES

• Daily maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post buy analyses, etc.)
• Research, strategy, planning, presentation of plans with full execution
• Planning, buying, and negotiation of media (inclusive of desktop, mobile, social, and other emerging digital platforms)
• Media authorizations/reconciliation review
• Help to guide junior staff on campaign execution
• Liaise with creative agencies and production teams to manage deliverables
• Craft post campaign reports/decks
• Develop and foster strong relationships with vendors and clients
• Stay apprised of industry standards, new media programs/trends, and competitive landscape

REQUIREMENTS

· BA/BS in Marketing, Communications or a related field is required.

· 2+ years’ experience as an assistant or media planner with a focus on digital

· Solid working knowledge of how to integrate media research into the planning process (Nielsen, comScore, Emarketer)

· Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)

· Deep working knowledge of third-party ad servers/reporting functions (Doubleclick)

· Proficient understanding of third-party ad measurement and traffic tools

· Strong communication and negotiation skills

This Digital Media Planner requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.

If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.

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