The Lucas Group is searching for a talented and enthusiastic Digital Marketing Specialist to add as a key member of our client’s corporate Marketing team in Boston. Our client provides consulting and expert testimony in economics, finance, and regulation to corporations, law firms, and governments on a global level.
The Digital Marketing Specialist will report to the Director of Marketing and collaborate closely with Marketing colleagues and consulting stakeholders to drive firm-wide and practice level digital marketing initiatives. The Digital Marketing Specialist will develop and execute digital marketing activities that will improve the visibility of our client, thier services, and thier experts through various outlets including (but not limited to) the corporate website, intranet, social media, email marketing, video, and podcasts.
RESPONSIBILITIES
- Lead and drive the Marketing department’s digital roadmap, including new and emerging digital initiatives and technology solutions
- Collaborate with Marketing colleagues to develop, document, measure, and refine the firm’s digital initiatives to support the firm’s marketing strategy, including (but not limited to) management of the firm website and development of interactive web content, infographics, video, and podcasts
- Monitor digital marketing trends and new opportunities, in order to identify those that may be adaptable to professional services
- Co-manage discovery/RFP process for evaluating external agency and other digital/technology partners
- Serve as liaison between the Marketing department and external digital/technology partners
- Develop and refine best practices in metrics and related analytics reporting, to help measure the effectiveness of digital campaigns and changes to user experience
- Support digital aspects of key firm and practice initiatives, high-profile events, and recruiting activities
- Support digital aspects of internal communications, initiatives, and campaigns
- Contribute to other / ad hoc marketing projects as needed
REQUIREMENTS
- Bachelor’s Degree required, Marketing or Communications is required
- 3+ years’ digital marketing experience
- Professional services marketing experience is highly desirable, especially related to economic consulting or the legal industry
- Deep knowledge of web content management systems, social media management software, SEO, and Google Analytics is required; some proficiency with HTML strongly preferred
- Experience developing and analyzing metrics for digital marketing activities, including web, social media, and email marketing campaigns
- Experience managing agency relationships and partnering with external vendors to execute on creative concepts – on time and on budget
- Strong interpersonal skills and the ability to work as part of a cross-functional team and interface with management-level staff
- Strong verbal communication and interpersonal skills
- Ability to exercise excellent judgment, discretion, and confidentiality on matters large and small
- Learns quickly and adapts to a growing and changing environment
- Takes pride in working within a high-quality, high-integrity organization
- Enjoys and thrives in a fast-paced office environment
This Digital Marketing Specialist role requires professional and prudent communications working in a team environment with a diverse group of associates. A successful Digital Marketing Specialist candidate will bring strong knowledge of digital marketing best practices and technologies, as well as the ability to adapt them to a unique professional services environment through creative thinking, strategic and analytical skills, and an understanding of brand strategy. The Digital Marketing Specialist candidate will also be a highly organized and skilled communicator, with an adaptable and collegial nature, who thrives in a fast-paced environment.
If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you. Please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com. Also, follow Amanda Cooper on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/
