Lucas Group is working with a local manufacturer in Orange County, CA who is in search of a Digital Marketing Manager.
RESPONSIBILITIES
Manage of a portfolio of eCommerce stores through a combination of hands-on efforts and through use of digital marketing agencies.
Drive demand by evaluating, proposing, planning and executing all digital marketing campaigns,
including SEO/SEM, email, social media, and content to build brand awareness, customer engagement and customer retention
Continuously test, measure and optimize all digital marketing channels (including websites, email marketing campaigns, organic search, keywords, social media, etc)
Oversee agencies managing paid search, social media marketing, affiliate marketing, remarketing, etc.
Manage and optimize a portfolio of E-commerce websites
Lead on all marketing tasks such as product merchandising, email marketing, collateral development, customer satisfaction analysis, sales programs, product development, promotional materials, product packaging.
Oversee and participate in content creation for SEO purposes
Work with agency to prepare and send weekly newsletter emails
Continually improve conversion rates
Oversee the launch of new eCommerce stores as the company launches new brands
Continuously identify ways to improve websites and acquire new customers
Report directly to the company's president
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
REQUIREMENTS
BS/MS degree in marketing, business, IT, economics or a related field strongly preferred.
5+ years experience in eCommerce - preferably in-house at a brand/consumer product company
Good understanding of SEO strategy and implementation
Advanced knowledge of Google Analytics and other web metrics
Expert knowledge of conversion rate optimization best practices
Experience working with e-commerce platforms such as Shopify, BigCommerce, Volusion, etc.
Advanced Excel skills
BENEFITS
Paid relocation package for qualified candidates willing to relocate to Orange County, CA.
Highly competitive compensation
Health insurance, dental, vision, life insurance, 401k
