Digital Marketing Manager (Closed)

Location: Fort Lauderdale, FL
Lucas Group has been retained by a well-established, reputable, growing and well-funded organization that provides services to local, city and state municipalities. They are looking to add a Digital Marketing Manager to their growing team. This position is being added due to companies’ aggressive growth plan.

Our client has been building their business and reputation since the early `1990’s. Starting as a small Mom and Pop service provider, they have grown from 5 employees to 1800 and expect to be at 3500 in the next 18 months. They are one of the fastest growing providers of community development solutions in the private sector, partnering with over 1000 communities throughout the country and are well on pace to double that number in the next year and a half.

The Digital Marketing Manager will be responsible for designing and executing a variety of email campaigns and digital marketing strategies through various media platforms from scratch. This candidate will develop engaging digital marketing campaigns to increase lead generation to the website, including using marketing automation tools, SEO and SEM strategies and creating Videos. This is a terrific opportunity for the person who wants to join a growing company and advance their career.

This position is based in South Florida.

Partial Responsibilities:

• Design, test and develop lead campaigns.
• Create and execute email campaigns
• Develop engaging design content such as videos, webinars, and information videos for marketing use
• Gather marketing insights to adapt marketing strategies that will increase lead generation

Requirements:

• Minimum of 3 years Digital Lead Generation experience including development of Email and Social Media content and strategy.
• Development of content such as video’s etc. for marketing use.
• Experience with Pardot preferred.

Excellent compensation and benefit package offered.