Digital Marketing Director (Closed)

Our client is in the medical device industry and looking to add a head of digital marketing to their dynamic, rapidly expanding business in both the professional and consumer markets.

Responsibilities:
You will develop and oversee the entire digital strategy and execution

• Manage end-to-end digital campaigns and demand generation activities, including:
  • Search engine optimization
  • Paid search
  • Display advertising
  • Retargeting
  • Social media marketing, including overseeing social media accounts
  • Content marketing
  • Online public relations (media, influencers, blogger relations, etc.)
• Implement Marketing Automation system, strategy and best practices
• Guide the web design team to build and optimize website
• Measure KPIs and foster a culture of testing to continually optimize ROI
• Manage a team of direct reports to ensure timely project execution and growth of team members
• Develop and manage relationships with external vendors to augment internal capabilities
• Stay up-to-date on the latest digital marketing best practices
• Be a disciple to help instill digital best practices to the marketing team
• Partner with traditional advertising and media specialists to optimize overall campaigns

Qualifications:

• 8+ years of direct experience in digital marketing in a business environment
• At least 3 years of experience leading a digital marketing team
• Proven track record leveraging digital best practices to deliver exceptional business results
• Experience with wide range of digital channels in B2B, B2B2C and B2C marketing
• Highly skilled in digital advertising platforms (e.g. Facebook, Google) and SEM/SEO
• Digitally savvy on social media best practices
• Hands on experience with marketing automation and e-mail marketing
• Creative problem solver who thrives in a fast-paced environment
• Must have a progressive work history with increasing responsibilities and experience.
• Experience in a healthcare setting
• Experience in regulated environments as well as knowledge of the consumer industry.

(Will relocate)