The Lucas Group is searching for a talented, driven and entrepreneurial minded Digital Brand Manager for our client’s team in Northwest Atlanta. Our client is a one of North America's largest manufacturers of consumer products.
RESPONSIBILITIES
- Lead development and execution of the “Brand” marketing plan, ensuring its pin point focused on pool owners by being digitally led, ultimately driving Household Penetration, share, sales and profit.
- Drive consumer acquisition and engagement of the “Brand”, an innovative app based platform, leveraging Salesforce Marketing Cloud and Journeys.
- Develop a loyalty program that surprises and delights our current users, increasing loyalty and engagement.
- Establish effective benchmarks and test n learn elements, with timely measurement of digital marketing performance with KPIs and ROI.
- Define best practices for analytics and ensure consistent, ongoing benchmarking and analysis of performance including making data-driven recommendations to improve future success.
- Ownership of the in-year marketing budget, focused on delivering the “Brand” P&L and share targets.
- Deliver innovative marketing solutions, by uncovering unmet consumer needs and developing programs to change consumer’s purchase behavior, winning vs the competition.
- Partner and lead digital / creative agencies, to maximize ROI, ensure all executions are strategically focused and delivered on time.
- Be the expert: no one knows the brand, consumer, marketing details and business financials better than you.
- Be the thought leader for the Brand marketing strategies and execution, successfully influencing executives to invest disproportionately in the brand.
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications or a related field is required.
- 3+ years of digital marketing experience in B2C environments, leading digital marketing and P&L brand ownership is required.
- 3+ years’ experience with Salesforce Marketing Cloud is required.
- CPG experience on consumer brands, driving sales, profit, share, awareness, trial and household penetration is required.
- Very strong digital agency experience, with a proven ability to drive ROI / business results is required.
- Proven leadership in developing and executing digital marketing strategies & programs that drove concrete business results.
- Experience targeting prime prospects with SEO/SEM, Sales Force Marketing Cloud/Journeys, Email db & loyalty marketing, programmatic, test n learn, OLV, display and other new media opportunities.
- Experience leading, influencing and fostering creative and digital agency relationships.
- Track record of delivering business results and winning vs the competition, across a brand or category, consistently exceeding goals.
- You take a data based approach, willing to lean forward and take informed risks, based on what’s needed to win with the consumer. You’ve uncovered unmet consumer needs and translated them into winning marketing strategies and communication.
- You thrive in a fast-paced environment. You have a strong sense of urgency, are self-motivated and work effectively under pressure. You can prioritize team efforts, optimize resources and meet tight deadlines. You complete complex projects quickly and adeptly with your detailed understanding of the consumer and business priorities. You want to join an organization where you can actually have a big impact on business results, influence marketing strategies and be rewarded for results.
This Digital Brand Manager requires professional and prudent communications working in a team environment with a diverse group of associates. This Brand Manager opportunity is in our client’s Pool Division, leading digital marketing and P&L achievement. If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you.
If qualified and interested please email your resume and digital design portfolio to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
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