The Lucas Group is searching for a talented, driven and entrepreneurial minded Content & Communications Manager for our client’s team in Atlanta. Our client is an industry leader in providing high-performance, custom-built video systems and support.
The Content & Communications Manager is responsible for the development and implementation of internal and external communication plans. The main purpose of the position is to establish our client as an expert/thought-leader and premier solutions provider for key vertical market segments, fostering lead generation and overall brand awareness through engaging and informative content.
RESPONSIBILITIES
- Develop marketing communication strategy, structure, creation, and distribution.
- Develop brand awareness strategy with an emphasis on differentiating the company from industry competition.
- Develop and manage promotional content production from initial concept and strategy to measurement of response and reporting, including press releases, white papers, case studies, product promotional collateral, website copy, event coordination, and brand development.
- Research industry trends and competitive landscape in key industry verticals.
- Assist Product Marketing Manager to create and distribute technical documents for both internal and external audiences.
- Assist in product launch strategy and execution.
- Analyze and report on content marketing performance KPIs
- Act as main vendor point-of-contact for production of company collateral and branded materials.
- Capitalize on prospect and customer engagement opportunities with applicable content as needed.
- Develop and execute comprehensive PR strategy.
- Increase visibility within industry trade publications and blogs through editorial content and paid advertisement.
- Coordinate and attend company hosted events and major industry trade shows.
- Work with Digital Marketing Manager to optimize social media presence and online reputation through engaging posts and systematic monitoring.
- Maintain an active social presence while sustaining a consistent point-of-view and branded-voice.
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Journalism or related field is required.
- 5+ years’ B2B content development and writing experience and feels comfortable with technical writing, brand management, thought leadership, lead generation, collateral development, and digital marketing is required.
- Experience engaging with and understanding complex markets, technology solutions, and wide-range of business models is required.
- Significant experience with SEO, content design, content best practices, and overall content management is required.
- An excellent communicator, self-starter, and capable of working both independently and in a collaborative team environment.
- Keen attention to detail with strong problem solving, multi-tasking, and organizational skills.
- Proficiency in Adobe Creative Suite is required.
· Available to travel around 5% of the time.
This Content & Communications Manager requires professional and prudent communications working in a team environment with a diverse group of associates. If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you.
If qualified and interested please email your resume and writing portfolio to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/
