The Brand Director will be responsible for all key components as they pertain to the national brand and all its affiliates. This role will include business development, ongoing marketing reporting and analysis, deep consumer understanding and insight generation as well as managing all Brand activities and direct reports to ensure all events, branding materials and content is delivered on time and up to the standards of the Company.
Key Responsibilities:
Brand Building
- Applies a deep understanding of consumer segmentation, category and brand drivers, and behavioral promises to all clients both internal and external.
- Translates ideas and complex strategies into brand building activities.
- Ongoing Evaluation on how department strategies impact the overall Brand, Industry and Company.
- Applies architecture pillars to define national innovation and a simplified client experience.
Business Development
- Analyzes and integrates diverse, multi-source data at a category, brand, business and customer level to make actionable recommendations.
- Leverages analytical assessments to set multi-generation strategic business plans. Tracks business progress.
- Leverage innovation pathways by leading brand marketing projects, by working with appropriate sales and marketing departments to develop strategic marketing plans
- Responsible for the overall vision of the department through ongoing external and internal research
- Is the key driver for best in class Brand programs to be adopted across entire Company and lead markets.
Marketing
- Manage all Brand Associates to ensure all projects are executed and managed properly in Workfront.
- Manage all aspects of branding, advertising, trade shows, company events and promotional collateral by proving clear directions, roles and a mainstreamed method/ process for entire team.
Leadership
- Works with cross functional teams and outside contractors/vendors to deliver on business objectives, brand plans and Company plan.
- Role models Matthews™ values and behaviors taking accountability and ownership.
- Effectively communicates business recommendations, priorities and tradeoffs to key stakeholders to ensure team effectiveness and productivity.
- Responsible for dealings with agency/client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- Responsible in meeting tight deadlines, adjusting to changing priorities, and balancing short-term needs with long-term strategic initiatives
Minimum Requirements:
- Must have at least a Bachelor’s degree in marketing or related field
- Must have at least 3-5 years in a Brand Management role
- Must have at least 1-year experience managing Brand Marketing team
Preferred Requirements:
- A great team player, with strong interpersonal skills, who can collaborate with cross-functional teams within the organization, as well as with outside partners
- Ability to effectively multi-task without wavering in execution and results
- Ability to continuously shift in a dynamic and fast paced environment
