The Lucas Group is searching for a talented and enthusiastic Associate Director of Digital Marketing to add as a key member of our client’s team in New York, NY. Our client is a global and diversified technology company that is ranked by Forbes as one of the top 5 fastest growing innovative companies in the world in 2018. Through our award-winning digital platform they provide healthcare professionals with the clinical education, training, research, and career opportunities they need to succeed.
The Associate Director of Digital Marketing‘s mission is to conceive and plan marketing strategies and execute tactics that drive membership engagement, including acquisition and retention. The Associate Director of Digital Marketing will collaborate with members of Marketing, Product, Editorial, and Client Services teams to build multi-channel marketing campaigns that will drive traffic and develop our HCP audience. The Associate Director of Digital Marketing should be a creative thinker and a self-starter, comfortable with driving tasks from start to finish. You will approach your campaigns in a data-driven and analytical manner, but also have a track record of contributing innovative ideas to grow subscription and membership-based businesses. The perfect candidate should have a start-up attitude, get things done in a fast-paced environment, are focused on excellence in implementation, can take a step back and see the big picture, and have an attitude to do whatever it takes to deliver results.
RESPONSIBILITIES
Work collaboratively across departments integrating editorial, product and technical considerations to define and execute marketing campaigns to achieve business objectives.
Utilize the available data and develop tactical plans for user acquisition and activation.
Create and execute A/B and multi-variate testing scenarios to optimize the marketing mix and drive user engagement.
Ensure report accuracy, subscriber sources, systems performance or functional enhancements to improve results or reduce cost.
Capture membership engagement KPIs and analyze trends over time
Perform deep dive analysis into specific KPIs to understand the underlying influences
Develop dashboards to track marketing effectiveness and user flow/site performance
Perform analysis and submit recommendations to improve response rates
Understand and track user activity trends, identify opportunity /risk areas
Track, report, and analyze campaigns, landing pages, creative tests, incorporate learnings into future campaigns
REQUIREMENTS
Bachelor’s degree in Marketing, Communications or Journalism is required
6+ years of digital marketing experience in subscription or membership marketing. Professional and/or HCP audience experience preferred
Advanced Excel experience required including Pivot Tables, VLOOKUPs, SUMIFs, etc.
Experience with the Google suite of analytics products including but not limited to Google Analytics, Google Adwords, Data Studio, Tag Manager, and Sheets
SEM campaign building, testing, reporting
Social Media campaign building, targeting, reporting. (Sprout, Hootsuite)
Deep understanding of the use of digital marketing tools to design, build, and execute drip campaigns, multi-step automated email delivery, highly targeted and personalized campaigns based on content preference.
List management, segmentation, targeting to build personalized, effective multi-channel campaigns, maximize engagement, and keep opt-outs under tight control.
Demonstrable success with membership marketing campaigns.
Campaign deployment experience for testing, design, deployment, and subsequent reporting (including email, social, and other channels).
Must be a hands-on team member and operate with a start-up mentality. Excellent analytical skills.
Excellent command of English – written and verbal
Organized and detail oriented with an ability to transform concepts into actionable plans.
Self-motivated and able to work efficiently in a fast-paced environment while adhering to project timelines
This Associate Director of Digital Marketing requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.
If qualified and interested please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.
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